In 2013, the Lorraine Naked campaign was launched by Lorraine Cosmetics. The aim was to search for the most scientifically ‘perfect’ face in the world.
Along Came Florence
They searched the breadth of the country and ultimately decided that 18-year-old British schoolgirl Florence Colgate was to be crowned as having the most perfect face in Britain.
It is said that symmetry is what makes someone beautiful, according to science, because subconsciously that order is attractive to us.
Beauty, as defined by our old friend Google, is “a combination of qualities, such as shape, colour, or form, that pleases the aesthetic senses, especially the sight.”
Science say, that the perfect face should have pupils that are 46% of face width, ear to ear. The mouth should be about one third of the face length.
Crowned The Most Beautiful
To all the models around the world, we’re sorry, but Florence has taken the throne!